About Us

Our Story

Our Mission

To serve our dancers with outstanding customer service, an excellent selection of dancewear at affordable prices, and expert fitting of all dance shoes.

Our Story

BackStage Dancewear & Gifts was founded by Joy Merchant in 1986.  After growing the store for five years, Joy sold BackStage to its current owner, Jamie Turner in 2001.  Jamie has owned the store for 20+ years and has grown the store to what it is today. BackStage would not be the awesome store that it is without its wonderful, long-term staff!

Why shop at BackStage Dancewear?

By shopping at your local dancewear store, you are not only supporting the 'shop local' idea, but you will get the perfect fit for all of your dance needs. There is no guessing sizes and/or fitting yourself.  You shop at BackStage to receive great service! Let us help you!


Come visit us in-store

Store Hours (subject to change):
Monday - Thursday 11am-6:30pm

Friday & Saturday 10am - 5pm

Summer & holiday hours may vary


17302A Highway 3
Webster, TX 77498
Phone:(281) 316-6672

Get Directions


Pointe Shoe Fittings

Buying her first pair of pointe shoes is every dancer's dream!
Our staff takes pointe shoe fittings very seriously and takes whatever time necessary to ensure the perfect fit.

Appointments are necessary to ensure that there is ample time for the dancer.
Please call us at 281-316-6672 to book your appointment.

To prepare for your fitting, please make sure that your feet are clean and toe nails are trimmed.
Remember fittings can take up to an hour to ensure that perfect fit!