Meet the Owners: Amanda Covington & Lauren Frere
At Backstage Dancewear & Gifts, we believe dance is more than movement — it’s community, creativity, and connection. That spirit is what drives co-owners Amanda Covington and Lauren Frere, two lifelong friends who took over the beloved local dancewear boutique in April 2024.
While Amanda and Lauren are new owners, Backstage Dancewear & Gifts has been part of the dance community for over 30 years, serving generations of dancers with dedication and care. The pair is proud to carry on that legacy while bringing new energy, updated offerings, and a renewed focus on the dancer’s experience.
Amanda and Lauren’s story began in intermediate school where they met and quickly became friends. More than 25 years later, that friendship has evolved into a partnership built on trust, shared values, and a deep love for supporting young dancers and their families.
Lauren Frere brings her background as a former professional ballet dancer and instructor to Backstage, giving her a unique understanding of what dancers need — from the perfect pointe shoe fit to the high-quality apparel that supports every rehearsal and performance. Her experience in the studio and on stage helps shape the store’s carefully curated selection and ensures that dancers of all levels feel seen and supported.
Amanda Covington brings years of expertise in marketing and customer service, combining her business acumen with a genuine passion for people. She’s dedicated to creating an exceptional in-store experience where every dancer feels welcomed, valued, and inspired — whether they’re shopping for their very first pair of ballet slippers or preparing for their next big role.
Together, Amanda and Lauren are continuing Backstage Dancewear & Gifts’ long tradition of serving the local dance community — with a modern, personal touch that reflects their own friendship and love of local arts.
Whether you’re entrusting us with first pointe shoe fitting, browsing for the perfect performance gift, or just soaking up the excitement of a dance-filled season, Amanda and Lauren look forward to welcoming you to Backstage Dancewear and Gifts — where every dancer shines.