Backstage Partner Program

A partnership between your organization and Backstage Dancewear. Register with us and your students receive 10% off their required dress code apparel, plus a personalized PDF guide with your logo, required items, and discounted prices to share with families.

10% off required items for your students, a personalized PDF guide to share with families, and staff who already know your program's needs when students walk in.

10% off specifically required items — the exact tights, leotards, or uniform pieces your organization designates. General guidelines like "wear all black" do not qualify; the item needs to be specifically required.

The previous Company Discount provided 10% off shoes and tights. The new Backstage Partner Program expands savings beyond tights to include specifically required dress code apparel designated by your studio. In addition, Partner Studios receive a customized dress code guide, dedicated support for dress code updates, and a local resource that keeps required items in stock for families throughout the year. While required shoes are no longer included in the 10% Partner Program discount, students with an email address on file continue to receive our everyday 5% loyalty discount on shoes and tights. For most families, the Partner Program provides savings across a larger portion of their required dress code purchases while creating a more streamlined shopping experience.

We want your students to have a local store fully stocked with exactly what they need — no guessing sizes, no wrong orders, no Amazon surprises. It also helps us serve your families better when they walk in.

Any organized group with a required dress code — dance studios, in-house companies, drill teams, theater groups, choir programs, and junior high or high school dance programs.

Your group needs a defined required dress code, an organizational leader or director, and a performance or representation commitment. Not sure if you qualify? Just reach out.

If your entire studio or school registers, all students qualify — no roster needed. If only a select group is registering, the discount applies to students on your submitted roster only.

Email us at amanda@backstagedancewear.com with a brief description of your group and we'll let you know right away.

Email your dress code to amanda@backstagedancewear.com — whatever you already send home to families works perfectly. If you're registering a select group, include a member roster too. We'll review it, confirm which items qualify, and get you set up.

You don't have to figure that out — that's our job. Send us your dress code and we'll review it and tell you exactly which items qualify.

No hard deadline — register any time. If your students currently receive the Company Discount, register before June 30, 2026 to keep their savings uninterrupted.

Just email us the updates at amanda@backstagedancewear.com and we'll take care of the rest.

Once a year by August 1 — just a quick confirmation your dress code is still current, plus an updated roster if applicable. We'll reach out to remind you.